Discovering the proper mattress that matches all of your wants could be a problem, particularly for those who’re an athlete or have main well being issues. Rather than mass manufacturing, Swedish company DUXIANA has developed a approach for patrons to customise their very own high-performance mattress.
When you’re continuously up tossing and turning or endure from relentless again ache, DUXIANA’s world-renowned DUX bed can give you a strong base for the remainder and aid you’ve been ready for. Along with high quality, there’s a robust emphasis on design because the DUX Studio permits future house owners of the luxurious assertion piece to decide on all the things from how excessive the mattress is off the bottom all the way in which right down to the material of your mattress skirt. To make issues as seamless as doable, the method can all be accomplished on-line and also you’re in a position to watch your design unfold in only a few clicks. The product picture will immediately replace relying on the options you select.
When you make the improve, know that you simply’ll be in good firm as there are DUXIANA beds on quite a lot of the world’s most prestigious hotels and not too long ago, professional golfer Danielle Kang labored with the corporate to create her model of the DUX. Past beds, DUXIANA not too long ago launched the brand new Alicia Couch, an elevated and customizable assortment that may rework any dwelling house. To offer Forbes with behind-the-scenes perception on the customization expertise together with particulars on the Alicia Couch, we carried out a joint interview under with DUXIANA’s CEO Henrik Ljung and Jang.
Isis Briones: Are you able to elaborate on one main change you’ve carried out since changing into CEO?
Henrik Ljung: “One of many largest adjustments we carried out this 12 months is our on-line Mattress Builder, which is exclusive to our most not too long ago launched DUX ONE mannequin. As retail experiences have moved to e-commerce, The DUX ONE online Bed Builder serves as an immersive design journey that permits you to select from over 200 customizable choices — from mattress skirts, to legs and headboards — and construct your dream mattress just about. This manner, you will get a robust visible of what your mattress will appear like inside your private home, with out having to depart it.”
IB: We hear there’s additionally a DUX Mattress Proprietor’s Membership, what was the inspiration behind this program?
HL: “The House owners Membership was impressed by a want to supply a better stage of service to our clients. When somebody purchases a DUX mattress, our intention is that will probably be a long-term buy. In different phrases, we construct our beds to final. Given this, we wish to guarantee our clients proceed to listen to from us and really feel valued. We do that by providing DUX mattress house owners unique reductions, and many others. on merchandise, resorts, eating places, and extra.”
IB: What’s one underrated customization function clients should not look over when buying a DUX Mattress?
HL: “I am actually happy with our Pascal System, which is a singular customizable cassette system inside our DUX Beds. Beneath the highest pad, there are six interchangeable spring cassettes — three for either side in numerous tensions: smooth, medium and agency. This technique permits you and your companion to individually customise your aspect of the mattress for optimum mattress assist and luxury.
Moreover, in some fashions, the highest layer of The DUX Mattress with Pascal will be unzipped, so you’ll be able to re-arrange the spring cassettes to accommodate wherever you might want further assist attributable to a life change, akin to being pregnant or an harm.”
IB: Does the corporate have plans to open extra retail areas sooner or later? If that’s the case, the place?
HL: “As a result of DUX is a family-owned firm, we now have the posh of having the ability to evolve extra shortly attributable to much less restrictions. Whereas Covid has positively opened our eyes to on-line retail, we’re at all times seeking to broaden our bodily presence throughout the US. We presently have shops within the prime 14 markets and hope to hit 15 quickly.”
IB: Danielle, what was crucial function you wanted to have in your mattress?
DK: “Being an expert golfer, touring is a big a part of my life. Lengthy hours in vehicles, airplanes, and time adjustments can have destructive results on my sleeping habits. I consider sleep is without doubt one of the most vital fundamentals with a view to carry out on the highest stage. There are numerous analysis research that present how sleep will be crucial for muscle restoration, in addition to psychological well being on and off the course.
My DUX mattress is a serious problem-solver for my sleep issues. Every part is customizable, I’m in a position to alter the firmness of the mattress together with the assist on my decrease again and after lengthy days of labor of exercising and taking part in golf, my DUX helps me get an important evening’s relaxation. To prime it off, the design is completely traditional and exquisite. I really feel like I’m on a cloud and I’m grateful to have discovered a mattress created to alleviate again ache and it really works.”
IB: Lastly, will there be future customization choices for different objects just like the Jetson chair?
HL: “Completely. An excellent instance of that is the Alicia couch, which was created in partnership with Claesson Koivisto Rune and not too long ago launched in Europe. The Alicia couch options the DUX spring and Pascal system for unprecedented consolation, and is just about limitless with regards to customizability. It may be absolutely designed by the client, so there aren’t any design restrictions. Your Alicia couch will be as small as a one-seater or as vast as a 300-foot couch, the choices are countless.”
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