How A London-Based mostly Trend Designer Sees The World


Todd Lynn is a Canadian clothier who lives and works in London. Lynn studied at Central Saint Martins Faculty of Artwork and Design earlier than touchdown a job because the assistant to Roland Mouret, a job he stored for seven years earlier than launching his personal label in 2006. Identified for attenuated tailoring and an androgynous silhouette, Lynn made his identify as a bespoke tailor to the music world’s elite, the likes of Bono, Mick Jagger, Marilyn Manson and PJ Harvey.

What time do you stand up on Mondays? I stand up day-after-day between 7.30 and eight.00. I stand up and do moderately than moving into that waking up at noon, staying up until 3.00 within the morning. And I finish on the similar time. It’s like instruments down at 6 o’clock.

What do you eat for breakfast to begin the week off proper? I normally begin my day with the identical factor… Yoghurt with recent berries and granola.

What about caffeine? Often a filter espresso with milk.

Is there something you do on Monday to forestall your self from having a nasty week? No. Nicely, I do make meticulous notes about what I’ve to do for the week, so possibly that is type of in preparation.

What a part of your new routine are you going to attempt to maintain intact going ahead? Having a night or not engaged on the weekend, I believe that is truly actually good as a result of prior to now I might simply maintain working till I used to be achieved. And now I am like ‘You already know what, I have been working all day and I am achieved.’ So I believe that concept of getting a little bit of a life and never being so tied to work on a regular basis.

What’s does the style business appear to be proper now? Trend is not actually clothes, proper. Clothes is what we put on. And my massive factor I might say is that clothes is what we put on and fashions is about concepts. In order that they’re not likely the identical factor. Trend will nonetheless exist. We’d like it. We’d like it like we’d like artwork. Like we’d like tradition. Like we’d like music. Like we’d like no matter we love round us to make us really feel linked.

What number of completely different tasks are you juggling at anybody time? Simply like 4 or 5 tasks.

Do you suppose Covid-19 will result in a noticeable change within the provide chains and sustainability conversations which have been going down round trend for the previous couple of years? It is good to replicate on all that. I actually consider in that type of Vivienne Westwood mantra: ‘purchase much less however higher. Make it final.’ However I’ve all the time believed in that. I’ve all the time stated to individuals, it isn’t about how a lot cash you will have. It is about what you are shopping for. So, moderately than shopping for two low cost T-shirts on the Excessive Avenue, purchase one which’s the identical value as the 2 that is just a bit bit higher. It isn’t essentially about shopping for luxurious or shopping for costly, it is about simply being cautious with what individuals purchase. And let’s examine, hopefully that is going to resonate.

Would you ever need to return in-house and design for a model? I am very a lot a product particular person. I am very concerned with product. And I believe I had the inclination to do my very own model as a result of it was simply a chance that was there. It comes with its personal pitfalls however doing that’s nice.

Are you studying any good books or watching any good TV? For books, I’ve been doing plenty of analysis recently, getting caught into books about artistic course of. The Artwork of Althought by Graham Wallas, The Conversations by Michael Ondaatje and Artistic Course of: Reflections on the Invention within the Arts and Sciences by Brewster Ghiselin. As for TV, I turned obsessive about Watchmen. And a latest movie I beloved was Calm With Horses; it has a tremendous soundtrack by Blanck Mass.

What’s one piece of recommendation you’ve obtained that’s guided you? Onerous work offers good rewards.

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